Pengaruh Pendapatan terhadap Usaha Ikan Hias Air Laut di  PT. Indotama Putra Wahana Kota Bekasi Jawa Barat

Nurfadila Nurfadila; Mariam Mariam; Seniorita Seniorita

doi:10.62951/zoologi.v3i2.225

Authors

Nurfadila Nurfadila Politeknik Pertanian Negeri Pangkajene Kepulauan
Mariam Mariam Politeknik Pertanian Negeri Pangkajene Kepulauan
Seniorita Seniorita Politeknik Pertanian Negeri Pangkajene Kepulauan

DOI:

https://doi.org/10.62951/zoologi.v3i2.225

Keywords:

Business Improvement, Income, Ornamental fish, Revenue, Sustainability

Abstract

This study aims to analyze the effect of revenue on the ornamental fish business at PT. Indotama Putra Wahana. Revenue in this context refers to all income obtained by the company, both from export activities and from sales through online platforms such as Tokopedia. Business growth is defined as the increase in net profit, reflecting the sustainability and development of the company in running its operations. Therefore, it is important to analyze the contribution of income from both sources to the company’s success and growth. The data used in this study includes export revenue over the past six months and revenue from Tokopedia over the past four months. Net profit is calculated by subtracting total income from monthly operational costs. This study uses a quantitative approach with multiple linear regression analysis processed using SPSS software to obtain more accurate results. The research findings show that the ANOVA test resulted in an F value of 38.429 with a significance value of 0.007, indicating that both export revenue and Tokopedia revenue significantly affect business growth simultaneously. This suggests that both types of income play an important role in driving the company's growth. Additionally, the t-test shows that export revenue has a greater impact on business growth compared to Tokopedia revenue. The regression coefficient for export revenue is 0.987, while for Tokopedia revenue, it is 0.536. Overall, this study reveals that export revenue has a greater impact on the growth and sustainability of the ornamental fish business at PT. Indotama Putra Wahana. These findings provide deeper insight for the company to focus on export strategies to enhance net profit and ensure the sustainability of its business.

References

Hanifah, U. (2022). Pengaruh ekspor terhadap pertumbuhan ekonomi Indonesia. Jurnal Ekonomi dan Bisnis, 14(2), 78-85. https://doi.org/10.55047/transekonomika.v2i6.275

Harnanto (dalam Windyanita, R., et al.). (2023). Pendapatan dan pertumbuhan usaha ekspor. Jurnal Manajemen Strategik, 11(1), 55-63.

Lestari, M., Wahyuni, E., & Rahmadani, D. (2020). Strategi peningkatan nilai tambah ekspor ikan hias Indonesia. Jurnal Agribisnis, 5(2), 101-108.

Prasetyo, A. (2022). E-commerce dan ekspor ikan hias: Peluang dan tantangan. Jurnal Teknologi dan Bisnis, 6(1), 20-28.

Rochadiani, D., Wibowo, R., & Kurniawan, T. (2022). Analisis ekspor ikan hias Indonesia di pasar global tahun 2016-2019. Jurnal Kelautan Indonesia, 14(1), 45-56.

Widianita, R. (2023). Peran usaha ikan hias dalam perekonomian lokal. Jurnal Ekonomi Mikro, 8(3), 134-140.

Sutrisno, B. (2021). Strategi pemasaran PT. Indotama Putra Wahana dalam ekspor ikan hias. Jurnal Bisnis Internasional, 3(2), 99-107.

Syahputra, R., & Marwiyah, S. (2021). Analisis potensi UMKM ikan hias untuk ekspor. Jurnal Pengembangan Bisnis, 5(4), 56-66.

Yuliani, N., & Hidayat, M. (2021). Transformasi digital dalam pemasaran ikan hias. Jurnal Ekonomi Digital, 2(2), 88-95.

Hanifah, U. (2022). Pengaruh ekspor dan impor terhadap pertumbuhan ekonomi di Indonesia. Transekonomika: Akuntansi, Bisnis dan Keuangan, 2(6). https://doi.org/10.55047/transekonomika.v2i6.275

Lasaima, H. (2023). Analisis peluang usaha ikan hias guna meningkatkan pendapatan masyarakat dalam perspektif ekonomi syariah di Kecamatan Baruga (Doctoral dissertation, IAIN Kendari).

Mutiara, P. (2022). Pengaruh pendapatan dan biaya operasional terhadap laba bersih. J-MAS (Jurnal Manajemen dan Sains, 7(1). https://doi.org/10.33087/jmas.v7i1.396

Rochadiani, T. H., Widjaja, W., Santoso, H., Natasya, Y., Ariqoh, U. D. N., & Rahayu, R. A. S. (2022). Penerapan teknologi IoT dalam membantu pemantauan kualitas air kolam peternak ikan. Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR), 5. https://doi.org/10.37695/pkmcsr.v5i0.1789

Windyanita, D., Cahya, M., Khafida, F. N., & Yulikasari, Y. (2023). Pengaruh pengakuan pendapatan terhadap laporan laba rugi pada perusahaan depo air minum, Surabaya. SENTRI: Jurnal Riset Ilmiah, 2(1). https://doi.org/10.55681/sentri.v2i1.449

Wiranata, B., Fauzi, A. F. N., & Pramono, T. B. (2023). Strategi pengembangan usaha budidaya ikan hias pada usaha budidaya Maresh Farm Id di Kecamatan Kejobong, Purbalingga, Jawa Tengah. Proceedings Series on Physical & Formal Sciences, 5. https://doi.org/10.30595/pspfs.v5i.728