Membangun Citra Diri Positif untuk Masa Depan Karier melalui Personal Branding pada Siswa SMA Negeri 1 Batujaya

Wiwin Lestari; Fachry Jiyad Setiawan

doi:10.62951/komunitas.v4i2.359

Authors

Wiwin Lestari Universitas Horizon Indonesia
Fachry Jiyad Setiawan Universitas Horizon Indonesia

DOI:

https://doi.org/10.62951/komunitas.v4i2.359

Keywords:

Citra Diri, Media Sosial, Pengembangan Karier, Personal Branding, Siswa

Abstract

Perkembangan teknologi digital dan media sosial telah mendorong pentingnya kemampuan personal branding bagi generasi muda, khususnya siswa sekolah menengah atas. Personal branding menjadi salah satu strategi yang dapat membantu individu membangun citra diri positif, meningkatkan kepercayaan diri, serta mempersiapkan diri menghadapi dunia pendidikan maupun karier di masa depan. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman siswa mengenai pentingnya personal branding melalui workshop interaktif di SMA Negeri 1 Batujaya. Kegiatan melibatkan 12 siswa yang terdiri atas duta siswa dan perwakilan aktif sekolah. Metode pelaksanaan dilakukan melalui penyampaian materi, diskusi, praktik sederhana, dan refleksi bersama. Evaluasi dilakukan secara kualitatif melalui observasi partisipatif dan umpan balik peserta selama kegiatan berlangsung. Hasil kegiatan menunjukkan bahwa peserta memiliki antusiasme tinggi serta mengalami peningkatan pemahaman mengenai pentingnya membangun citra diri positif dan penggunaan media sosial secara lebih strategis dalam mendukung pengembangan diri. Pendekatan partisipatif melalui workshop interaktif dinilai efektif dalam meningkatkan keterlibatan peserta selama kegiatan berlangsung.

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